Privacy Policy

We are part of Midlands Co-op Travel (trading as ‘Co-op Holidays Direct‘ and ’Ski-Direct’). Our registered address is Central House, Hermes Road, Lichfield, Staffordshire WS13 6RH. We take the privacy of our customer's data very seriously. Please read the following policy to understand how we will treat your personal data when you use our site. If this policy changes then we will let you know via our homepage but we assure you that we only use your data as specified here and for our legitimate business reasons.
When do we collect data?
We can collect data on you from a variety of different sources.
When you purchase a holiday, flight or anything else from our websites.
When you subscribe to our email newsletters.
Via data capture measures, for example by entering competitions and completing surveys.
Via implicit data capture measures such as studying which pages you read the most and the use of cookies.
In any of the above cases the data we collect could be personal data.

What do we do with your personal information?
When you buy anything via our websites, we may need to collect information about you to process the transaction, fulfil your order and provide you with the services you expect. This information may include, but is not limited to, details such as your name, your address and your credit card details.
Unless we have your express consent we will only disclose personal data to third parties if this is required for the purpose of completing your transaction with us. This is of course subject to the proviso that we may disclose your data to certain permitted third parties, such as members of our own group, our own professional advisers who are bound by confidentiality codes, and when we are legally obliged to disclose your data.
Midlands Co-op Travel may use your personal information to notify you of any new features or special offers which we think may be of interest to you. We may also use your information for internal administration and analysis. If you send in a booking request for a holiday or flight via our websites, in order to complete the transaction, we may need to disclose your information to third party travel providers, their agents or our partners with whom we run specific promotions. We may also disclose your information to third parties for the purposes of associated administration, and obtaining professional advice. However, we do not sell, rent, trade or give away any of your personal information to third parties for any purpose without your express consent.
For any of the above purposes we may send your information internationally including to countries outside the EEA. Some of these jurisdictions offer differing levels of protection of personal information, not all of which may be as high as the UK.
Cookies
Cookies are small files, which are sent to your browser and stored on your computer's hard disc. It is Midlands Co-op Travel's policy to use cookies only for more accurate anonymous traffic analysis in order to improve our web site and the user experience of our web site's visitors. The cookie information does NOT include personal data such as name, age, phone number, e-mail address or mailing address. In addition, Midlands Co-op Travel does NOT link cookies to personal data such as name, age, phone number, e-mail address and mailing address. Most browsers are initially set up to accept cookies. If you would prefer, you can set your browser to reject cookies.
The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, cookies allow you to take full advantage of some of Travecall Cruise's most innovative and useful features and we recommend that you leave them turned on.
Data
In the UK we operate and are registered in accordance with applicable data protection legislation.
Consent
By disclosing your personal information to us using this website or over the telephone, you consent to the collection, storage and processing of your personal information by Midlands Co-op Travel in the manner set out in this Privacy Policy. Some information and e-mails sent to our websites may be used as testimonials but no e-mail address or contact details will be displayed.
Opt-Out Policy
Midlands Co-op Travel Newsletter subscribers have the option to opt-out of receiving further information from us. This can be done by clicking on the link below and following the instructions to unsubscribe yourself from our mailing list.
Unsubscribe from Midlands Co-op Travel Newsletter
Changes to this Policy
Midlands Co-op Travel reserves the right to make changes to this policy from time to time. Any changes will be notified on the Ski-Direct website. The Privacy Policy will always be easily accessible online through the Ski-Direct website.
Change/Modify Details
To change your e-mail address details send an e-mail with your correct details to: enquiries@co-opholidays.co.uk
If you need to Modify or Change your personal details after you have made a purchase from the site please e-mail us at enquiries@co-opholidays.co.uk as soon as possible.
Right of access to data
You may access your personal data held by us by emailing enquiries@co-opholidays.co.uk
Security
While Midlands Co-op Travel strives to protect its users' personal information and privacy, we do not guarantee the security of any information you disclose online and you do so at your own risk. You acknowledge that you are aware of security and privacy limitations inherent to the internet environment.
Contact
If you have any questions or concerns about the information we hold about you, you can also email us at enquiries@co-opholidays.co.uk

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